Staake, Thorsten; Thiesse, Frédéric; Fleisch, Elgar - In: Journal of Business Research 65 (2012) 5, pp. 658-665
Counterfeit trade is a multi-billion dollar industry affecting an ever-wider range of goods and markets. Despite the diversity of counterfeit products in terms of complexity, manufacturing techniques, investments in production facilities, potential dangers or value for the users, and degrees of...