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~isPartOf:"Brand the Future : systematische Markenentwicklung im B2B"
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Brand the Future : systematische Markenentwicklung im B2B
Journal of business research : JBR
34
The journal of product & brand management
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Journal of retailing and consumer services
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The journal of brand management : an international journal
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Asia Pacific journal of marketing and logistics
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International journal of hospitality management
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European journal of marketing : EJM
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Marketing letters : a journal of research in marketing
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International journal of contemporary hospitality management
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing management : MM
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The service industries journal
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Australasian marketing journal
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Global business review
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Journal of consumer behaviour : an international research review
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Journal of marketing analytics : JMA
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Journal of marketing theory and practice
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Exploring the rise of fandom in contemporary consumer culture
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Innovatives Markenmanagement
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International journal of Indian culture and business management
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Journal of Asian finance, economics and business : JAFEB
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Journal of fashion marketing and management
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Journal of global marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality marketing & management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international consumer marketing
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Markengeschichte schafft Vertrauensmarken
Fischer, Thomas A.
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 49-59)
.
2017
Persistent link: https://www.econbiz.de/10011565724
Saved in:
2
Brand Commitment als Katalysator
Themann, Christian
;
Tipke, Justin
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 61-66)
.
2017
Persistent link: https://www.econbiz.de/10011565726
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