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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of Asian finance, economics and business : JAFEB"
~person:"Pappu, Ravi"
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European journal of marketing : EJM
Journal of Asian finance, economics and business : JAFEB
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How does brand innovativeness affect brand loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
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