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~isPartOf:"European journal of marketing : EJM"
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Brand loyalty
19
Markentreue
19
Consumer behaviour
14
Konsumentenverhalten
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Brand management
10
Markenführung
10
Beziehungsmarketing
8
Brand
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European journal of marketing : EJM
Marketing letters : a journal of research in marketing
Journal of business research : JBR
34
The journal of product & brand management
29
Journal of retailing and consumer services
28
The journal of brand management : an international journal
22
Asia Pacific journal of marketing and logistics
14
International journal of hospitality management
14
International journal of internet marketing and advertising : IJIMA
8
The IUP journal of brand management : IJBRM
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Customer engagement : contemporary issues and challenges
7
Psychology & marketing
7
SpringerLink / Bücher
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Cogent business & management
6
International journal of contemporary hospitality management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing management : MM
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Journal of promotion management : innovations in planning and applied research
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Research
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The service industries journal
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Australasian marketing journal
5
Global business review
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Journal of consumer behaviour : an international research review
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Journal of marketing analytics : JMA
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Journal of marketing theory and practice
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Marketing intelligence & planning
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Exploring the rise of fandom in contemporary consumer culture
4
Innovatives Markenmanagement
4
International journal of Indian culture and business management
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Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
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Journal of global marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality marketing & management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international consumer marketing
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Journal of marketing communications
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Journal of marketing theory and practice : JMTP
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ECONIS (ZBW)
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1
Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
Saved in:
2
Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier
;
Chrysochou, Polymeros
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
Saved in:
3
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
4
How does brand innovativeness affect brand loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Saved in:
5
Managing sub-branding affect transfer : the role of consideration set size and brand loyalty
He, Yi
;
Chen, Qimei
;
Tam, Leona
;
Lee, Ruby
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 103-113
Persistent link: https://www.econbiz.de/10011444037
Saved in:
6
Idol attachment and human brand loyalty
Huang, Yu-an
;
Lin, Chad
;
Phau, Ian
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10011338789
Saved in:
7
Price promotions and brand loyalty : empirical evidence for the German ready-to-eat cereal market
Empen, Janine
;
Loy, Jens-Peter
;
Weiss, Christoph R.
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 736-759
Persistent link: https://www.econbiz.de/10011298086
Saved in:
8
Integrating consumer characteristics into the stochastic modelling of purchase loyalty
Rungie, Cam
;
Uncles, Mark
;
Laurent, Gilles
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1667-1690
Persistent link: https://www.econbiz.de/10010201724
Saved in:
9
Does the duplication of viewing law apply to radio listening?
Lees, Garvin
;
Wright, Malcolm
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 674-685
Persistent link: https://www.econbiz.de/10009732999
Saved in:
10
Brand communities : loyal to the community or the brand?
Marzocchi, Gianluca
;
Morandin, Gabriele
;
Bergami, Massimo
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 93-114
Persistent link: https://www.econbiz.de/10009718550
Saved in:
11
Self-congruity, brand attitude, and brand loyalty : a study on luxury brands
Liu, Fang
;
Li, Jianyao
;
Mizerski, Dick
;
Soh, Huangting
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 922-937
Persistent link: https://www.econbiz.de/10009572876
Saved in:
12
A new C-OAR-SE-based content-valid and predictively valid measure that distinguishes brand love from brand liking
Rossiter, John R.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 905-916
Persistent link: https://www.econbiz.de/10009579948
Saved in:
13
The persistence of excess brand loyalty over multiple years
Pare, Vipul
;
Dawes, John
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 163-175
Persistent link: https://www.econbiz.de/10009530071
Saved in:
14
The effects of advertisement picture likeability on information search and brand choice
Obermiller, Carl
;
Sawyer, Alan G.
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10009160252
Saved in:
15
Effects of trust beliefs on consumers' online intentions
Becerra, Enrique P.
;
Korgaonkar, Pradeep K.
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 936-962
Persistent link: https://www.econbiz.de/10009231674
Saved in:
16
The effects of advertising spending on brand loyalty in services
Ha, Hong Youl
;
John, Joby
;
Janda, Swinder
;
Muthaly, …
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 673-691
Persistent link: https://www.econbiz.de/10009010593
Saved in:
17
Store brand and store loyalty : the moderating role of store brand positioning
Martos-Partal, Mercedes
;
González-Benito, Óscar
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
3
,
pp. 297-313
Persistent link: https://www.econbiz.de/10009305517
Saved in:
18
Strategic relationship management and service brand marketing
Tsai, Shu-pei
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1194-1213
Persistent link: https://www.econbiz.de/10009267032
Saved in:
19
A brand choice model for TV advertising management using single-source data
Ban, Masataka
;
Terui, Nobuhiko
;
Abe, Makoto
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
4
,
pp. 373-389
Persistent link: https://www.econbiz.de/10010217763
Saved in:
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