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~isPartOf:"European journal of marketing : EJM"
~person:"Janda, Swinder"
~person:"Raab, Carola"
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Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
2
The effects of advertising spending on brand loyalty in services
Ha, Hong Youl
;
John, Joby
;
Janda, Swinder
;
Muthaly, …
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 673-691
Persistent link: https://www.econbiz.de/10009010593
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