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~person:"Nimako, Simon Gyasi"
~subject:"Verkaufsförderung"
~subject:"Relationship marketing"
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Verkaufsförderung
Relationship marketing
Beziehungsmarketing
2
Brand loyalty
2
Markentreue
2
Brand
1
Consumer behaviour
1
Consumer loyalty
1
Customer retention
1
Ghana
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Implicit-explicit loyalty framework
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Konsumentenverhalten
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Kundenbindung
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Lucky draw
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Markenartikel
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Mobile communications
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Mobilkommunikation
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Sales promotion
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Sequential loyalty model
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Nimako, Simon Gyasi
Han, Heesup
8
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Sohail, M. Sadiq
5
Fatma, Mobin
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4
Hollebeek, Linda D.
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Rather, Raouf
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So, Kevin Kam Fung
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Solem, Birgit Andrine Apenes
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Thomson, Matthew
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African journal of business and economic research : AJBER
1
African journal of economic and management studies : AJEMS
1
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ECONIS (ZBW)
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The effects of lucky draw sales promotion on brand loyalty in mobile telecommunication industry
Yeboah-Asiamah, Eric
;
Quaye, Daniel M.
;
Nimako, Simon Gyasi
- In:
African journal of economic and management studies : AJEMS
7
(
2016
)
1
,
pp. 109-123
Persistent link: https://www.econbiz.de/10011560505
Saved in:
2
Extending the four-stage brand loyalty framework in African Telecoms
Hinson, Ebo
;
Nimako, Simon Gyasi
;
Zyl, Helena van
; …
- In:
African journal of business and economic research : AJBER
11
(
2016
)
2/3
,
pp. 53-82
Persistent link: https://www.econbiz.de/10011656232
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