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~person:"Wang, Ying"
~subject:"Konsumentenverhalten"
~accessRights:"restricted"
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Konsumentenverhalten
Beziehungsmarketing
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Brand image
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Brand loyalty
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Consumer behaviour
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Customer integration
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Customer satisfaction
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brand loyalty
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brand management
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customer engagement
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customer interaction
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Wang, Ying
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
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The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley A.
; …
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
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