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isPartOf:"Brand research : [an outcome of the second International Conference on Brand Management]"
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Brand research : [an outcome of the second International Conference on Brand Management]
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A study of the link between brand personality and brand loyalty with special reference to corporate branding strategies in a changing Indian market environment
Nifadkar, Renuka S.
- In:
Brand research : [an outcome of the second …
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(pp. 20-36)
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2009
Persistent link: https://www.econbiz.de/10009623344
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