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isPartOf:"Computer-mediated marketing strategies : social media and online brand communities"
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Computer-mediated marketing strategies : social media and online brand communities
Journal of business research : JBR
37
The journal of product & brand management
29
Journal of retailing and consumer services
28
The journal of brand management : an international journal
23
Asia Pacific journal of marketing and logistics
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International journal of hospitality management
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European journal of marketing : EJM
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International journal of internet marketing and advertising : IJIMA
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Marketing letters : a journal of research in marketing
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The IUP journal of brand management : IJBRM
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Cogent business & management
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Customer engagement : contemporary issues and challenges
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Journal of promotion management : innovations in planning and applied research
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Psychology & marketing
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SpringerLink / Bücher
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International journal of contemporary hospitality management
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing management : MM
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Journal of strategic marketing
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Australasian marketing journal
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Global business review
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Journal of consumer behaviour : an international research review
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Journal of marketing analytics : JMA
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Journal of marketing theory and practice
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Marketing intelligence & planning
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Exploring the rise of fandom in contemporary consumer culture
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Innovatives Markenmanagement
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International journal of Indian culture and business management
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International journal of consumer studies
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Journal of Asian finance, economics and business : JAFEB
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Journal of fashion marketing and management
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Journal of global marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality marketing & management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international consumer marketing
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Digital governance and social media engagement
Endress, Tobias
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 28-57)
.
2015
Persistent link: https://www.econbiz.de/10010481711
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Social media and online brand communities
Ansarin, Madina
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 1-27)
.
2015
Persistent link: https://www.econbiz.de/10010481713
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