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isPartOf:"Customer engagement : contemporary issues and challenges"
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Beziehungsmarketing
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Customer engagement : contemporary issues and challenges
Journal of business research : JBR
34
The journal of product & brand management
29
Journal of retailing and consumer services
28
The journal of brand management : an international journal
22
Asia Pacific journal of marketing and logistics
14
International journal of hospitality management
14
European journal of marketing : EJM
11
International journal of internet marketing and advertising : IJIMA
8
Marketing letters : a journal of research in marketing
8
The IUP journal of brand management : IJBRM
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Psychology & marketing
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SpringerLink / Bücher
7
Cogent business & management
6
International journal of contemporary hospitality management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Journal of promotion management : innovations in planning and applied research
6
Research
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The service industries journal
6
Australasian marketing journal
5
Global business review
5
Journal of consumer behaviour : an international research review
5
Journal of marketing analytics : JMA
5
Journal of marketing theory and practice
5
Marketing intelligence & planning
5
Exploring the rise of fandom in contemporary consumer culture
4
Innovatives Markenmanagement
4
International journal of Indian culture and business management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of international consumer marketing
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Journal of marketing communications
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Journal of marketing theory and practice : JMTP
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ECONIS (ZBW)
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Creating brand engagement on digital, social and mobile media
Malthouse, Edward C.
;
Calder, Bobby J.
;
Vandenbosch, Mark B.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 85-101)
.
2016
Persistent link: https://www.econbiz.de/10011430596
Saved in:
2
Social media engagement : a construct of positively and negatively valenced engagement behaviours
Dolan, Rebecca
;
Conduit, Jodie
;
Fahy, John
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 102-123)
.
2016
Persistent link: https://www.econbiz.de/10011430600
Saved in:
3
Nature and purpose of engagement platforms
Breidbach, Christoph F.
;
Brodie, Roderick J.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 124-136)
.
2016
Persistent link: https://www.econbiz.de/10011430607
Saved in:
4
Customer engagement in technology-bases and high-contact intefaces
Verleye, Katrien
;
De Keyser, Arne
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 137-151)
.
2016
Persistent link: https://www.econbiz.de/10011430743
Saved in:
5
Website engagement
Hyder, Antonio
;
Bigné Alcañiz, J. Enrique
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 152-168)
.
2016
Persistent link: https://www.econbiz.de/10011430748
Saved in:
6
Brand co-creation through social actor engagement
Yuksel, Kamer
;
Ballantyne, David
;
Biggemann, Sergio
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 211-235)
.
2016
Persistent link: https://www.econbiz.de/10011430764
Saved in:
7
Negative customer brand engagement : an overview of conceptual and blog-based findings
Juric, Biljana
;
Smith, Sandra D.
;
Wilks, George
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 278-294)
.
2016
Persistent link: https://www.econbiz.de/10011430779
Saved in:
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