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person:"Aitken, Robert"
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Aitken, Robert
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Loyalty programs, loyalty engagement and customer engagement with the company brand : consumer-centric behavioral psychology insights from three industries
Meyer-Waarden, Lars
;
Bruwer, Johan
;
Galan, Jean-Philippe
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014261175
Saved in:
2
Country-of-origin (COO) brand loyalty and related consumer behaviour in the Japanese wine market
Bruwer, Johan
;
Buller, Courtney
;
Saliba, Anthony John
; …
- In:
International journal of wine business research : IJWBR
26
(
2014
)
2
,
pp. 97-119
Persistent link: https://www.econbiz.de/10010387280
Saved in:
3
Wine tourism experience effects of the tasting room on consumer brand loyalty
Bruwer, Johan
;
Coode, Michael
;
Saliba, Anthony
;
Herbst, …
- In:
Tourism analysis : an interdisciplinary tourism & …
18
(
2013
)
4
,
pp. 399-414
Persistent link: https://www.econbiz.de/10010206951
Saved in:
4
Do brands lack personality?
Romaniuk, Jenni
;
Ehrenberg, Andrew
- In:
Marketing theory
12
(
2012
)
3
,
pp. 333-339
Persistent link: https://www.econbiz.de/10009658891
Saved in:
5
Brand relationship and personality theory : metaphor or consumer perceptual reality?
Avis, Mark
;
Aitken, Robert
;
Ferguson, Shelagh
- In:
Marketing theory
12
(
2012
)
3
,
pp. 311-331
Persistent link: https://www.econbiz.de/10009658901
Saved in:
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