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subject:"Markenartikel"
~isPartOf:"Asian Academy of Management journal : AAMJ"
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Markenartikel
Beziehungsmarketing
2
Brand
2
Brand loyalty
2
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenführung
2
Markentreue
2
Relationship marketing
2
Brand Affect
1
Brand Loyalty
1
Brand Trust
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Brand image
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Brand personality
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China
1
Chinese consumers
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Einzelhandel
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Fashion
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Japan
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Malaysia
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Markenimage
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Retail trade
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Textile distribution
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Textilhandel
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brand evidence
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brand hearsay
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brand loyalty
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Kim, Renee B.
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Thurasamy Ramayah
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Yapp, Emily H. T.
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Yeap, Jasmine A. L.
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Zhao, Monica
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Asian Academy of Management journal : AAMJ
The journal of product & brand management
23
Journal of retailing and consumer services
22
Journal of business research : JBR
15
The journal of brand management : an international journal
14
Asia Pacific journal of marketing and logistics
8
International journal of internet marketing and advertising : IJIMA
7
European journal of marketing : EJM
6
Cogent business & management
5
Global business review
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International journal of contemporary hospitality management
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International journal of hospitality management
5
Journal of promotion management : innovations in planning and applied research
5
Australasian marketing journal
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Marketing intelligence & planning
4
Psychology & marketing
4
The IUP journal of brand management : IJBRM
4
The journal of consumer marketing
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
International journal of Indian culture and business management
3
International journal of consumer studies
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of fashion marketing and management
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing analytics : JMA
3
Journal of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of strategic marketing
3
Pakistan journal of commerce and social sciences
3
African journal of economic and management studies : AJEMS
2
European journal of marketing
2
Future Business Journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of Indian culture and business management : IJICBM
2
International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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Key drivers of brand loyalty among Malaysian shoppers : evidence from a Japanese fashion retailer
Yeap, Jasmine A. L.
;
Thurasamy Ramayah
;
Yapp, Emily H. T.
- In:
Asian Academy of Management journal : AAMJ
23
(
2018
)
2
,
pp. 1-24
Persistent link: https://www.econbiz.de/10012056620
Saved in:
2
Chinese consumers' brand loyalty for consumer products : importance of brand personality as major antecedent of brand loyalty
Kim, Renee B.
;
Zhao, Monica
- In:
Asian Academy of Management journal : AAMJ
19
(
2014
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011310035
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