//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Markenartikel"
~isPartOf:"International journal of advertising : the review of marketing communications"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand relationship"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Markenartikel
Beziehungsmarketing
2
Brand
2
Brand loyalty
2
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenführung
2
Markentreue
2
Relationship marketing
2
Social Web
2
Social web
2
Brand image
1
Branded content marketing
1
Instagram
1
Markenimage
1
Self-disclosure
1
YouTube
1
brand loyalty
1
brand relationship norms
1
consumer-brand relationship
1
consumption values
1
experiential perspective
1
social media
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Kim, Taeyeon
1
Lou, Chen
1
Sung, Yongjun
1
Xie, Quan
1
Published in...
All
International journal of advertising : the review of marketing communications
The journal of product & brand management
23
Journal of retailing and consumer services
22
Journal of business research : JBR
15
The journal of brand management : an international journal
14
Asia Pacific journal of marketing and logistics
8
International journal of internet marketing and advertising : IJIMA
7
European journal of marketing : EJM
6
Cogent business & management
5
Global business review
5
International journal of contemporary hospitality management
5
International journal of hospitality management
5
Journal of promotion management : innovations in planning and applied research
5
Australasian marketing journal
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Marketing intelligence & planning
4
Psychology & marketing
4
The IUP journal of brand management : IJBRM
4
The journal of consumer marketing
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
International journal of Indian culture and business management
3
International journal of consumer studies
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of fashion marketing and management
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing analytics : JMA
3
Journal of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of strategic marketing
3
Pakistan journal of commerce and social sciences
3
African journal of economic and management studies : AJEMS
2
Asian Academy of Management journal : AAMJ
2
European journal of marketing
2
Future Business Journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of Indian culture and business management : IJICBM
2
International journal of advertising : the quarterly review of marketing communications
2
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
CEOs' self-disclosure on Instagram and consumer-brand relationships : the moderating effect of relationship norms
Kim, Taeyeon
;
Sung, Yongjun
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 897-921
Persistent link: https://www.econbiz.de/10012623906
Saved in:
2
Something social, something entertaining? : how digital content marketing augments consumer experience and brand loyalty
Lou, Chen
;
Xie, Quan
- In:
International journal of advertising : the review of …
40
(
2021
)
3
,
pp. 376-402
Persistent link: https://www.econbiz.de/10012586666
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->