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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"O'Cass, Aron"
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O'Cass, Aron
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Industrial marketing management : the international journal for industrial and high-tech firms
European journal of marketing : EJM
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International journal of consumer studies
1
Journal of fashion marketing and management
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Strengthening B2B brands by signalling environmental sustainability and managing customer relationships
Vesal, Mahdi
;
Siahtiri, Vida
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 321-331
Persistent link: https://www.econbiz.de/10012491089
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The effects of perceived industry competitive intensity and marketing-related capabilities : drivers of superior brand performance
O'Cass, Aron
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
39
(
2010
)
4
,
pp. 571-581
Persistent link: https://www.econbiz.de/10003983988
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