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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Corporate reputation"
~person:"Kaufmann, Hans Rüdiger"
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Corporate reputation
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Firmenimage
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Legitimacy
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Kaufmann, Hans Rüdiger
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Industrial marketing management : the international journal for industrial and high-tech firms
World review of entrepreneurship, management and sustainable development
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The relationship between legitimacy, reputation, sustainability and branding for companies and their supply chains
Czinkota, Michael R.
;
Kaufmann, Hans Rüdiger
;
Basile, …
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 91-101
Persistent link: https://www.econbiz.de/10010359371
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