//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"De Pelsmacker, Patrick"
~person:"Balmer, John M. T."
~isPartOf:"Foundations of corporate heritage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand strategy"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand management
1
Corporate reputation
1
Firmenimage
1
Markenführung
1
Theorie
1
Theory
1
USA
1
United States
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
English
1
Author
All
De Pelsmacker, Patrick
Balmer, John M. T.
Brunninge, Olof
1
Hudson, Bradford T.
1
Hudson, Brandford T.
1
Published in...
All
Foundations of corporate heritage
The journal of brand management : an international journal
13
Working paper series / Bradford University School of Management
7
Corporate communications : an international journal
3
European journal of marketing : EJM
2
Journal of Brand Management: Advanced Collections
2
Journal of brand management / advanced collections
2
Journal of business research : JBR
2
Journal of general management
2
Springer eBook Collection / Business and Management
2
SpringerLink / Bücher
2
Brand culture
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Facets of corporate identity, communication, and reputation
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International studies of management and organization
1
Management decision : MD
1
Routledge interpretive marketing research
1
The journal of product & brand management
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
Working paper / Harvard Business School, Division of Research
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Corporate heritage brands : mead's theory of the past
Hudson, Bradford T.
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 151-166)
.
2017
Persistent link: https://www.econbiz.de/10011656849
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->