//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Essentials"
~isPartOf:"Edition Wissenschaft Apprimus"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand value"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand equity
3
Markenwert
3
Asymmetric information
1
Asymmetrische Information
1
Bewertung
1
Capital market returns
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Decision under risk
1
Empirical method
1
Empirische Methode
1
Entscheidung unter Risiko
1
Evaluation
1
Kapitalmarktrendite
1
Nachhaltigkeitsbericht
1
Signalling
1
Sustainability reporting
1
more ...
less ...
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Hochschulschrift
2
Case study
1
Fallstudie
1
Graue Literatur
1
Non-commercial literature
1
Language
All
English
2
German
1
Author
All
Brettel, Malte
1
Piller, Thomas
1
Sattler, Henrik
1
Traub, Lukas
1
Wamsler, Stefan
1
Institution
All
RWTH Aachen
1
Published in...
All
Essentials
Edition Wissenschaft Apprimus
Journal of business research : JBR
11
Antecedents and outcomes of employee-based brand equity
9
Marketing intelligence & planning
7
SpringerLink / Bücher
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of retailing and consumer services
5
The journal of brand management : an international journal
5
Проблемы современной экономики
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
3
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
Marken- und Kommunikationscontrolling
3
Marketing Working Papers
3
Proceedings of International Academic Conferences
3
Qualitative market research : an international journal
3
The journal of product & brand management
3
Advances in corporate branding
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Brand management in emerging markets : theories and practice
2
Digital and social media marketing : a results-driven approach
2
European journal of marketing : EJM
2
European management journal
2
European research studies
2
Handbook of research on integrating social media into strategic marketing
2
International Journal of Energy Economics and Policy : IJEEP
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of economics and finance
2
International journal of economics and financial issues : IJEFI
2
International journal of internet marketing and advertising : IJIMA
2
International marketing review
2
Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)
2
Journal of advertising research
2
Journal of consumer behaviour : an international research review
2
Journal of marketing theory and practice : JMTP
2
Journal of promotion management : JPM
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Oeconomia Copernicana
2
PraxisWissen : German journal of marketing
2
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Corporate sustainability and brand equity - empirical studies on the business case for corporate sustainability
Wamsler, Stefan
-
2018
Persistent link: https://www.econbiz.de/10012138973
Saved in:
2
The hidden information in the facets of brand equity : an empirical investigation into the role of brand equity as a leading indicator of abnormal stock returns and idiosyncratic r...
Traub, Lukas
-
2017
Persistent link: https://www.econbiz.de/10011957565
Saved in:
3
Finanzielle Bewertung von Marken : ein praxisorientierter Leitfaden
Sattler, Henrik
-
2014
Persistent link: https://www.econbiz.de/10010504849
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->