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~person:"Baumann, Chris"
~person:"Haviv, Avery M."
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Brand building to deter entry and its impact on brand value
Borkovsky, Ron N.
;
Haviv, Avery M.
-
2017
Persistent link: https://www.econbiz.de/10011800540
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2
Brand building to deter entry and its impact on brand value
Borkovsky, Ron N.
;
Haviv, Avery M.
-
2017
Persistent link: https://www.econbiz.de/10011721634
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3
Measuring and understanding brand value in a dynamic model of brand management
Borkovsky, Ron N.
;
Goldfarb, Avi
;
Haviv, Avery M.
; …
-
2016
Persistent link: https://www.econbiz.de/10011807951
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4
Corporate social responsibility in financial services : a comparison of Chinese and East Asian banks vis-à-vis American banks
Bouvain, Petra
;
Baumann, Chris
;
Lundmark, Erik
- In:
The international journal of bank marketing : IJBM
31
(
2013
)
6
,
pp. 420-439
Persistent link: https://www.econbiz.de/10010189496
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