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~type_genre:"Sammelwerk"
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ECONIS (ZBW)
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Econometric essays on protecting, growing, and benefiting from customer based brand equity
Backhaus, Max Philipp
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2017
Persistent link: https://www.econbiz.de/10011687071
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2
Global branding ; volume1
Information Resources Management Association
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2020
Persistent link: https://www.econbiz.de/10012041605
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3
Marken- und Kommunikationscontrolling
Rumler, Andrea
(
ed.
);
Stumpf, Marcus
(
ed.
)
-
Arbeitsgemeinschaft für Marketing
-
2016
Persistent link: https://www.econbiz.de/10011561660
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4
Companies and consumers in the transition from traditional to social media
Hausmann, Maximilian
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2016
Persistent link: https://www.econbiz.de/10011635359
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