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Brand equity
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Markenwert
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Performance measurement
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Digital and social media marketing : a results-driven approach
Journal of business research : JBR
11
Antecedents and outcomes of employee-based brand equity
9
Marketing intelligence & planning
7
SpringerLink / Bücher
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of retailing and consumer services
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The journal of brand management : an international journal
5
Проблемы современной экономики
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Industrial marketing management : the international journal for industrial and high-tech firms
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Marken- und Kommunikationscontrolling
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Marketing Working Papers
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Proceedings of International Academic Conferences
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Qualitative market research : an international journal
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The journal of product & brand management
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Advances in corporate branding
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Brand management in emerging markets : theories and practice
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Edition Wissenschaft Apprimus
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European journal of marketing : EJM
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European management journal
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European research studies
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Handbook of research on integrating social media into strategic marketing
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International Journal of Energy Economics and Policy : IJEEP
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International journal of advertising : the quarterly review of marketing communications
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International journal of economics and finance
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International journal of economics and financial issues : IJEFI
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International journal of internet marketing and advertising : IJIMA
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International marketing review
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Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)
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Journal of advertising research
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Journal of consumer behaviour : an international research review
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Journal of marketing theory and practice : JMTP
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Journal of promotion management : JPM
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Oeconomia Copernicana
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PraxisWissen : German journal of marketing
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Developing an effective digital presence
Cruz, Ana
;
Karatzas, Stelios
- In:
Digital and social media marketing : a results-driven …
,
(pp. 138-160)
.
2017
Persistent link: https://www.econbiz.de/10011582700
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2
Measuring brand awareness campaign evaluation and web analytics
Christov, Alexander
;
Hausmann, Verena
;
Williams, Susan P.
- In:
Digital and social media marketing : a results-driven …
,
(pp. 279-300)
.
2017
Persistent link: https://www.econbiz.de/10011582721
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