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~isPartOf:"Brand Planning : starke Strategien für Marken und Kampagnen"
~subject:"Strategisches Management"
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Brand Planning : starke Strategien für Marken und Kampagnen
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Seven : ein Ansatz für mehr Effizienz in der Marketing- und Kommunikationsplanung
Gelbert, Adel
;
Dörner, Jan Philipp
- In:
Brand Planning : starke Strategien für Marken und Kampagnen
,
(pp. 246-259)
.
2011
Persistent link: https://www.econbiz.de/10009387596
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Vom Kopf ins Herz : eine Einführung ins Brand Planning
Baetzgen, Andreas
- In:
Brand Planning : starke Strategien für Marken und Kampagnen
,
(pp. 3-12)
.
2011
Persistent link: https://www.econbiz.de/10009387664
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