//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Film industry"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Branding"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Film industry
Brand management
71
Markenführung
71
Consumer behaviour
56
Konsumentenverhalten
56
Brand image
44
Markenimage
44
Internet marketing
27
Online-Marketing
27
Social Web
26
Social web
26
Beziehungsmarketing
25
Relationship marketing
25
Brand
24
Markenartikel
24
Advertising effects
19
Werbewirkung
19
Advertising
11
Werbung
11
Emotion
9
Viral marketing
8
Virales Marketing
8
social media
8
Marketing management
7
Marketingmanagement
7
Brand loyalty
6
Markentreue
6
Celebrity endorsement
5
Celebrity-Werbung
5
Customer integration
5
Kundenintegration
5
Sales promotion
5
Verkaufsförderung
5
Customer satisfaction
4
Instagram
4
Kundenzufriedenheit
4
brand equity
4
purchase intention
4
Credibility
3
Fashion
3
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Loureiro, Sandra Maria Correia
1
Rodrigues, Mariana Berga
1
Srivastava, R. K.
1
Srivastava, Rajesh
1
Published in...
All
Journal of promotion management : innovations in planning and applied research
International journal of advertising : the review of marketing communications
2
Journal of business research : JBR
2
Journal of global fashion marketing : JGfM
2
Journal of marketing
2
Journal of promotion management : JPM
2
Arts and the market : AAM
1
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
European journal of marketing : EJM
1
Gabler Research / Innovatives Markenmanagement
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal for global business advancement : JGBA
1
Journal of electronic commerce research : JECR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of management inquiry
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of media business studies
1
Journal of the Academy of Marketing Science
1
Marketing theory
1
Psychology & marketing
1
Reihe: Marketing und Medien
1
Rotman School of Management working paper / University of Toronto Rotman School of Management
1
Routledge interpretive marketing research
1
Routledge research in cultural and media studies
1
South Asian journal of management : SAJM
1
SpringerLink / Bücher
1
The IUP journal of brand management : IJBRM
1
The marketing review
1
Vision : the journal of business perspective
1
World review of entrepreneurship, management and sustainable development
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Virtual reality in the motion picture industry : the relationship among movie coolness, sympathy, empathy, and word-of-mouth
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 144-159
Persistent link: https://www.econbiz.de/10012801962
Saved in:
2
Effectiveness of films, sport, celebrity or mascot to content in the advertising : a dilemma for global brands
Srivastava, R. K.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 716-739
Persistent link: https://www.econbiz.de/10012549626
Saved in:
3
Brand placement in a movie song and its impact on brand equity
Srivastava, Rajesh
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 233-252
Persistent link: https://www.econbiz.de/10012179120
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->