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~isPartOf:"Schriftenreihe Schwerpunkt Marketing"
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Brand management
9
Markenführung
9
Markenpolitik
6
Deutschland
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Germany
5
Theorie
4
Theory
4
Marketing
3
Architektur
2
Automotive industry
2
Consumer behaviour
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Internet marketing
2
Kfz-Industrie
2
Konsumentenverhalten
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Marktkommunikation
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Online-Marketing
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Social web
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Eigentumsrechtstheorie
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Electronic Commerce
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Erfolgsfaktor
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Gewerbeimmobilien
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Blümelhuber, Christian
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Brauer, Wolfgang
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Brudler, Benjamin
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Buchner, Caroline
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Göbel, Fabian
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Jahn, Benedikt
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Maier, Michael
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Schriftenreihe Schwerpunkt Marketing
Journal of business research : JBR
604
The journal of brand management : an international journal
562
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
257
European journal of marketing : EJM
125
Psychology & marketing
112
Journal of strategic marketing
111
Marketing intelligence & planning
111
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of marketing communications
107
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
103
Journal of marketing management : MM
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
101
The IUP journal of brand management : IJBRM
92
Journal of the Academy of Marketing Science
84
Journal of marketing
82
Journal of promotion management : innovations in planning and applied research
75
Springer eBook Collection
74
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
International journal of advertising : the review of marketing communications
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
66
Journal of international consumer marketing
66
Journal of advertising research
65
International marketing review
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
63
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Qualitative market research : an international journal
60
Cogent business & management
59
Journal of global marketing
56
Journal of marketing research : JMR
56
Research
55
Business horizons
53
International journal of contemporary hospitality management
53
Journal of travel and tourism marketing
53
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ECONIS (ZBW)
9
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1
Kunden-Engagement auf Marken-Fanpages : Chancen, Erfolgsfaktoren und Herausforderungen für das Kundenbeziehungsmanagement
Jahn, Benedikt
-
2014
Persistent link: https://www.econbiz.de/10010378938
Saved in:
2
Open Brands : Effekte nutzergenerierter Markenbotschaften auf die Markenwahrnehmung
Göbel, Fabian
-
2013
Persistent link: https://www.econbiz.de/10009735582
Saved in:
3
Architectural branding : understanding and measuring its relevance for brand communication
Raffelt, Ursula
-
2012
Persistent link: https://www.econbiz.de/10009743222
Saved in:
4
Marketing in Online-Communities : virtuelle Welten und soziale Netzwerke
Brudler, Benjamin
-
2010
Persistent link: https://www.econbiz.de/10009130023
Saved in:
5
Die Wirkung von Produktvielfalt auf die Markenstärke : theoretische Überlegungen, empirische Befunde und Handlungsempfehlungen am Beispiel des Premiumsegments des Automobilmarktes...
Buchner, Caroline
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013427494
Saved in:
6
Brand entity management : Fit als zentraler Erfolgsfaktor mehrpoliger Markensysteme; eine empirische Analyse
Mangold, Marc
-
2007
Persistent link: https://www.econbiz.de/10013427478
Saved in:
7
Rechte als zentrale Wirtschaftsgüter der e-conomy : theoretische Grundlagen - konzeptionelle Ansätze - Beispiele
Blümelhuber, Christian
-
2000
Persistent link: https://www.econbiz.de/10001477861
Saved in:
8
Markenmanagement bei Kreditinstituten
Maier, Michael
-
1999
Persistent link: https://www.econbiz.de/10013427489
Saved in:
9
Die Betriebsform im stationären Einzelhandel als Marke
Brauer, Wolfgang
-
1997
Persistent link: https://www.econbiz.de/10013427504
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