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~subject:"Marketingmanagement"
~subject:"Corporate reputation"
~language:"fra"
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Names in commerce and industry : past and present
Kremer, Ludger
(
ed.
);
Ronneberger-Sibold, Elke
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003647122
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2
Evaluation d'une alliance de marques par le consommateur : étude des implications pour les marques partenaires
Uhlmann, Vincent
-
2001
Persistent link: https://www.econbiz.de/10001590316
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3
L' identification de la marque, un outil de stratégie marketing : le nom de la marque, le logotype et la mémorisation
Lencastre, Paulo de
-
1997
Persistent link: https://www.econbiz.de/10013265476
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