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~type_genre:"Aufsatzsammlung"
~type_genre:"Glossar enthalten"
~institution:"Kellogg School of Management"
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Brand management
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Markenführung
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Markenpolitik
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Calkins, Tim
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Kellogg School of Management
Springer Fachmedien Wiesbaden
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Edward Elgar Publishing
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Information Resources Management Association
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Bundesvereinigung City- und Stadtmarketing Deutschland
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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IGI Global
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New Business Verlag GmbH & Co. KG
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Springer-Verlag GmbH
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Brandsboard e.V.
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BusinessVillage GmbH
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Erich-Schmidt-Verlag <Berlin>
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Gottfried Wilhelm Leibniz Universität Hannover
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Internationales Design Zentrum Berlin
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Kassel University Press GmbH
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Markendialog <10, 2006, Frankfurt, Main>
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Marketing zwischen Theorie und Praxis e.V. / Alumni
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NetLibrary, Inc
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Springer Gabler <Firma>
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Springer VS
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
Tybout, Alice M.
(
contributor
);
Calkins, Tim
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10013490233
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