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~type_genre:"Glossary included"
~type_genre:"Systematic review"
~person:"Gaiser, Brigitte"
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Zukunftsperspektiven des Marketing - Paradigmenwechsel und Neuakzentuierungen : Festschrift anlässlich der Emeritierung von Prof. Dr. Dr. h. c. Hans Hörschgen
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Brennpunkt Markenführung - gestern und heute
Gaiser, Brigitte
- In:
Zukunftsperspektiven des Marketing - Paradigmenwechsel …
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(pp. 323-348)
.
2003
Persistent link: https://www.econbiz.de/10001778085
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