//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Brand Planning : starke Strategien für Marken und Kampagnen"
~subject:"Advertising industry"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Branding"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Advertising industry
Brand management
20
Markenführung
20
Advertising media
2
Consumer behaviour
2
Creativity
2
Digital media
2
Digitale Medien
2
Konsumentenverhalten
2
Kreativität
2
Strategic management
2
Strategisches Management
2
Werbeträger
2
Werbewirtschaft
2
Advertising planning
1
Anforderungsprofil
1
Brand image
1
Business model
1
Creative industries
1
Geschäftsmodell
1
International marketing
1
Internationales Marketing
1
Kreativsektor
1
Lieferantenmanagement
1
Markenimage
1
Narrative Methode
1
Narrative method
1
Occupational profile
1
Return on Investment
1
Return on investment
1
Supplier relationship management
1
Werbeplanung
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Aufsatz im Buch
2
Book section
2
Language
All
German
2
Author
All
Becker, Sven H.
1
Rieke, Nina
1
Published in...
All
Brand Planning : starke Strategien für Marken und Kampagnen
A master class in brand planning : the timeless works of Stephen King
3
Journal of historical research in marketing
3
Trademarks, brands, and competitiveness
2
CIM coursebook
1
Die Stern-Bibliothek
1
Econ Business
1
European research studies
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Werbe- und Markenforschung
1
Global advertising practice in a borderless world
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
Journal of marketing communications
1
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
1
Media brands and branding
1
Routledge studies in international business and the world economy
1
SpringerLink / Bücher
1
The journal of brand management : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Wer will eigentlich noch in der Werbung arbeiten? : oder: die Creative Company als Gestaltungsraum des Planners
Becker, Sven H.
- In:
Brand Planning : starke Strategien für Marken und Kampagnen
,
(pp. 347-364)
.
2011
Persistent link: https://www.econbiz.de/10009387573
Saved in:
2
Alles braucht einen Anfang : das Agenturbriefing
Rieke, Nina
- In:
Brand Planning : starke Strategien für Marken und Kampagnen
,
(pp. 141-155)
.
2011
Persistent link: https://www.econbiz.de/10009387640
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->