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isPartOf:"Brand Planning : starke Strategien für Marken und Kampagnen"
~subject:"Advertising industry"
~isPartOf:"Global advertising practice in a borderless world"
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Advertising industry
Brand management
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Markenführung
21
Werbewirtschaft
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Advertising media
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Consumer behaviour
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Creativity
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Digital media
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Digitale Medien
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Konsumentenverhalten
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Advertising planning
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Branchenentwicklung
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Brand image
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Creative industries
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Globalisierung
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Internationales Marketing
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Becker, Sven H.
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Brennan, Linda
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Crawford, Robert
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Rieke, Nina
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Brand Planning : starke Strategien für Marken und Kampagnen
Global advertising practice in a borderless world
A master class in brand planning : the timeless works of Stephen King
3
Journal of historical research in marketing
3
Trademarks, brands, and competitiveness
2
CIM coursebook
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Die Stern-Bibliothek
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Econ Business
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European research studies
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Gabler Edition Wissenschaft
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Gabler Edition Wissenschaft / Werbe- und Markenforschung
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International journal of advertising : the quarterly review of marketing communications
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Journal of advertising research
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Journal of marketing communications
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Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
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Media brands and branding
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Routledge studies in international business and the world economy
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SpringerLink / Bücher
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Globalisation, branding and advertising's stakeholders
Brennan, Linda
;
Crawford, Robert
- In:
Global advertising practice in a borderless world
,
(pp. 22-41)
.
2017
Persistent link: https://www.econbiz.de/10011668012
Saved in:
2
Wer will eigentlich noch in der Werbung arbeiten? : oder: die Creative Company als Gestaltungsraum des Planners
Becker, Sven H.
- In:
Brand Planning : starke Strategien für Marken und Kampagnen
,
(pp. 347-364)
.
2011
Persistent link: https://www.econbiz.de/10009387573
Saved in:
3
Alles braucht einen Anfang : das Agenturbriefing
Rieke, Nina
- In:
Brand Planning : starke Strategien für Marken und Kampagnen
,
(pp. 141-155)
.
2011
Persistent link: https://www.econbiz.de/10009387640
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