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isPartOf:"Brand Planning : starke Strategien für Marken und Kampagnen"
~subject:"Advertising industry"
~isPartOf:"Journal of advertising research"
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Brand Planning : starke Strategien für Marken und Kampagnen
Journal of advertising research
A master class in brand planning : the timeless works of Stephen King
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Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
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2
Wer will eigentlich noch in der Werbung arbeiten? : oder: die Creative Company als Gestaltungsraum des Planners
Becker, Sven H.
- In:
Brand Planning : starke Strategien für Marken und Kampagnen
,
(pp. 347-364)
.
2011
Persistent link: https://www.econbiz.de/10009387573
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3
Alles braucht einen Anfang : das Agenturbriefing
Rieke, Nina
- In:
Brand Planning : starke Strategien für Marken und Kampagnen
,
(pp. 141-155)
.
2011
Persistent link: https://www.econbiz.de/10009387640
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