//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Brand Planning : starke Strategien für Marken und Kampagnen"
~subject:"Strategic management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Branding"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Strategic management
Brand management
20
Markenführung
20
Advertising industry
2
Advertising media
2
Consumer behaviour
2
Creativity
2
Digital media
2
Digitale Medien
2
Konsumentenverhalten
2
Kreativität
2
Strategisches Management
2
Werbeträger
2
Werbewirtschaft
2
Advertising planning
1
Anforderungsprofil
1
Brand image
1
Business model
1
Creative industries
1
Geschäftsmodell
1
International marketing
1
Internationales Marketing
1
Kreativsektor
1
Lieferantenmanagement
1
Markenimage
1
Narrative Methode
1
Narrative method
1
Occupational profile
1
Return on Investment
1
Return on investment
1
Supplier relationship management
1
Werbeplanung
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Aufsatz im Buch
2
Book section
2
Language
All
German
2
Author
All
Baetzgen, Andreas
1
Dörner, Jan Philipp
1
Gelbert, Adel
1
Published in...
All
Brand Planning : starke Strategien für Marken und Kampagnen
SpringerLink / Bücher
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of business research : JBR
5
The journal of brand management : an international journal
5
Business horizons
4
Harvard business review : HBR
4
The IUP journal of brand management : IJBRM
4
Brands and branding
3
Critical explorations
3
Gabler Edition Wissenschaft
3
Harvard-Business-Manager : das Wissen der Besten
3
Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
3
Business process management journal
2
European journal of marketing : EJM
2
Gabler Research
2
International entrepreneurship and management journal
2
Jahrbuch Markentechnik
2
Journal of business strategy
2
LEA's communication series
2
Management decision : MD
2
Springer eBook Collection
2
Springer eBook Collection / Business and Economics
2
The journal of product & brand management
2
Working paper / National Bureau of Economic Research, Inc.
2
A Productivity Press book
1
AFP/Wiley fund development series
1
Academic monograph on business studies : marketing
1
Acta Universitatis Danubius / Oeconomica
1
Advanced HR practitioner series
1
Always learning
1
Asian journal of management cases
1
Aussenhandelspolitik und -praxis
1
Brands with a conscience : how to build a successful and responsible brand
1
Business architecture management : architecting the business for consistency and alignment
1
Business history
1
Business strategy and the environment
1
California management review
1
Case studies and conversations
1
Cases on branding strategies and product development : successes and pitfalls
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Seven : ein Ansatz für mehr Effizienz in der Marketing- und Kommunikationsplanung
Gelbert, Adel
;
Dörner, Jan Philipp
- In:
Brand Planning : starke Strategien für Marken und Kampagnen
,
(pp. 246-259)
.
2011
Persistent link: https://www.econbiz.de/10009387596
Saved in:
2
Vom Kopf ins Herz : eine Einführung ins Brand Planning
Baetzgen, Andreas
- In:
Brand Planning : starke Strategien für Marken und Kampagnen
,
(pp. 3-12)
.
2011
Persistent link: https://www.econbiz.de/10009387664
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->