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isPartOf:"Brand Planning : starke Strategien für Marken und Kampagnen"
~subject:"Strategic management"
~isPartOf:"Case studies and conversations"
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Brand Planning : starke Strategien für Marken und Kampagnen
Case studies and conversations
SpringerLink / Bücher
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Industrial marketing management : the international journal for industrial and high-tech firms
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Sport, Business and Management : an international journal ; SBM
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Acta Universitatis Danubius / Oeconomica
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Advanced HR practitioner series
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Asian journal of management cases
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Aussenhandelspolitik und -praxis
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Brands with a conscience : how to build a successful and responsible brand
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Seven : ein Ansatz für mehr Effizienz in der Marketing- und Kommunikationsplanung
Gelbert, Adel
;
Dörner, Jan Philipp
- In:
Brand Planning : starke Strategien für Marken und Kampagnen
,
(pp. 246-259)
.
2011
Persistent link: https://www.econbiz.de/10009387596
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2
Vom Kopf ins Herz : eine Einführung ins Brand Planning
Baetzgen, Andreas
- In:
Brand Planning : starke Strategien für Marken und Kampagnen
,
(pp. 3-12)
.
2011
Persistent link: https://www.econbiz.de/10009387664
Saved in:
3
Engagement journey : Starwood Hotels and Resorts
Barber, Allison
;
Battista, Mariangela
;
Clark, Kirsten
; …
-
2008
Persistent link: https://www.econbiz.de/10003762771
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