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isPartOf:"Brand Planning : starke Strategien für Marken und Kampagnen"
~subject:"Strategic management"
~subject:"Creativity"
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Brand Planning : starke Strategien für Marken und Kampagnen
The journal of brand management : an international journal
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SpringerLink / Bücher
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Industrial marketing management : the international journal for industrial and high-tech firms
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Business horizons
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
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The journal of product & brand management
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
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Gabler Research / Innovatives Markenmanagement
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International entrepreneurship and management journal
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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Sport, Business and Management : an international journal ; SBM
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Wer will eigentlich noch in der Werbung arbeiten? : oder: die Creative Company als Gestaltungsraum des Planners
Becker, Sven H.
- In:
Brand Planning : starke Strategien für Marken und Kampagnen
,
(pp. 347-364)
.
2011
Persistent link: https://www.econbiz.de/10009387573
Saved in:
2
Seven : ein Ansatz für mehr Effizienz in der Marketing- und Kommunikationsplanung
Gelbert, Adel
;
Dörner, Jan Philipp
- In:
Brand Planning : starke Strategien für Marken und Kampagnen
,
(pp. 246-259)
.
2011
Persistent link: https://www.econbiz.de/10009387596
Saved in:
3
Minding the Gap : wie die linke und die rechte Gehirnhälfte Spielkameraden werden
Mallard, Andréa
- In:
Brand Planning : starke Strategien für Marken und Kampagnen
,
(pp. 173-193)
.
2011
Persistent link: https://www.econbiz.de/10009387635
Saved in:
4
Vom Kopf ins Herz : eine Einführung ins Brand Planning
Baetzgen, Andreas
- In:
Brand Planning : starke Strategien für Marken und Kampagnen
,
(pp. 3-12)
.
2011
Persistent link: https://www.econbiz.de/10009387664
Saved in:
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