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European journal of marketing : EJM
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Innovatives Markenmanagement
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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essentials
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Management for Professionals
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Brand and corporate branding : theory and emerging context
Abimbola, Temi
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2012
Persistent link: https://www.econbiz.de/10009572913
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Corporate branding
Melewar, T. C.
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2012
Persistent link: https://www.econbiz.de/10009567649
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Branding and the marketing of technological and industrial products
Melewar, T. C.
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2010
Persistent link: https://www.econbiz.de/10003990909
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