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~subject:"Privater Fernsehsender"
~person:"Regier, Stefanie"
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Privater Fernsehsender
Brand image
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Brand management
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Broadcasting industry
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Commercial television
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Deutschland
1
Fernsehsender
1
Germany
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Markenführung
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Markenimage
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Markenpolitik
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Markenwert
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Media industries
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Mediensektor
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Rundfunkanstalt
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Rundfunksender
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Regier, Stefanie
Rothbauer, Julia
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Kruse, Jörn
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Aboulzahab, Mona
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Bartel, Ralph
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Chung, Doo-Nam
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Chŏng, Tu-nam
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Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
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ECONIS (ZBW)
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Was ist ein Fernsehsender wert? : zum Einfluss der Markenpersönlichkeit auf den Markenwert bei Medienmarken
Huber, Frank
;
Regier, Stefanie
;
Aboulzahab, Mona
-
2006
Persistent link: https://www.econbiz.de/10013439543
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