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~subject:"Privater Fernsehsender"
~subject:"Broadcasting industry"
~person:"Regier, Stefanie"
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Privater Fernsehsender
Broadcasting industry
Brand image
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Brand management
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Commercial television
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Fernsehsender
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Regier, Stefanie
Waldfogel, Joel
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Berry, Steven
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Eizenberg, Alon
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Bates, Benjamin J.
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Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
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ECONIS (ZBW)
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Was ist ein Fernsehsender wert? : zum Einfluss der Markenpersönlichkeit auf den Markenwert bei Medienmarken
Huber, Frank
;
Regier, Stefanie
;
Aboulzahab, Mona
-
2006
Persistent link: https://www.econbiz.de/10013439543
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