Ma, Yungao; Wang, Nengmin; He, Zhengwen; Lu, Jizhou; … - In: European Journal of Operational Research 243 (2015) 3, pp. 815-825
This paper offers insights into how the bullwhip effect in two parallel supply chains with interacting price-sensitive demands is affected in contrast to the situation of a single product in a serial supply chain. In particular, this research studies two parallel supply chains, each consisting...