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~subject:"Industrie"
~subject:"Konsumentenverhalten"
~person:"Kindström, Daniel"
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Industrie
Konsumentenverhalten
Bundling strategy
10
Leistungsbündel
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Service industry
4
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3
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Kindström, Daniel
Baines, Tim
14
Gebauer, Heiko
13
Kohtamäki, Marko
13
Bigdeli, Ali Ziaee
9
Parida, Vinit
9
Kowalkowski, Christian
8
Vendrell-Herrero, Ferran
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Vaillant, Yancy
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Raddats, Chris
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Ulaga, Wolfgang
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Wincent, Joakim
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Bedre-Defolie, Özlem
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Breinlich, Holger
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Dana, James D.
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of service management
1
The journal of business & industrial marketing
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ECONIS (ZBW)
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What service transition? : rethinking established assumptions about manufacturers' service-led growth strategies
Kowalkowski, Christian
;
Windahl, Charlotta
;
Kindström, …
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 59-69
Persistent link: https://www.econbiz.de/10010530577
Saved in:
2
Visualizing the value of service-based offerings : empirical findings from the manufacturing industry
Kindström, Daniel
;
Kowalkowski, Christian
;
Nordin, Fredrik
- In:
The journal of business & industrial marketing
27
(
2012
)
7
,
pp. 538-546
Persistent link: https://www.econbiz.de/10009672498
Saved in:
3
The risks of providing services : differential risk effects of the service-development strategies of customisation, bundling, and range
Nordin, Fredrik
;
Kindström, Daniel
;
Kowalkowski, Christian
- In:
Journal of service management
22
(
2011
)
3
,
pp. 390-408
Persistent link: https://www.econbiz.de/10009239535
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