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~type_genre:"Aufsatz in Zeitschrift"
~person:"Borgman, Richard"
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Borgman, Richard
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Journal of financial services marketing : JFSM
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A content analysis of financial services magazine print ads : are they reaching woment?
Lawson, Diana
;
Borgman, Richard
;
Brotherton, Timothy
- In:
Journal of financial services marketing : JFSM
12
(
2007/08
)
1
,
pp. 17-29
Persistent link: https://www.econbiz.de/10003701662
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