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person:"Binckebanck, Lars"
~person:"Baumgarth, Carsten"
~subject:"Supplier relationship management"
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Supplier relationship management
B-to-B-Marketing
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Binckebanck, Lars
Baumgarth, Carsten
Svensson, Göran
19
Kleinaltenkamp, Michael
18
Naudé, Peter
11
Ulaga, Wolfgang
11
Sharma, Arun
10
Johnston, Wesley J.
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Kowalkowski, Christian
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Høgevold, Nils M.
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Jacob, Frank
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Keränen, Joona
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Homburg, Christian
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Mohan, Mayoor
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Mora Cortez, Roberto
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Rodríguez, Rocío
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Sridhar, Shrihari
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Agnihotri, Raj
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Backhaus, Klaus
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Brennan, Ross
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Henneberg, Stephan
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La Rocca, Antonella
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Nyadzayo, Munyaradzi W.
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Snehota, Ivan
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Voeth, Markus
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Cova, Bernard
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Ehret, Michael
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Gil Saura, Irene
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Grewal, Rajdeep
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Holmlund, Maria
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Journal of business research : JBR
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ECONIS (ZBW)
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Performative corporate brand identity in industrial markets : the case of German prosthetics manufacturer Ottobock
Kristal, Samuel
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
Journal of business research : JBR
114
(
2020
),
pp. 240-253
Persistent link: https://www.econbiz.de/10012257485
Saved in:
2
Interaktive Markenführung im B2B-Verkauf
Binckebanck, Lars
-
2006
Persistent link: https://www.econbiz.de/10003312899
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