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isPartOf:"Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing"
~isPartOf:"B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice"
~subject:"Bewertung"
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Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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Marktforschung und Markenwertmessung von B-to-B-Marken
Brandes, Fritz
;
Biesalski, Alexander
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 685-712)
.
2010
Persistent link: https://www.econbiz.de/10003910064
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