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isPartOf:"Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing"
~subject:"Marketing management"
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Marketing management
B-to-B-Marketing
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Business-to-business marketing
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Germany
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Brand management
4
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Markenführung
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Marketingmanagement
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Fuchs, Wolfgang
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Höft, Uwe
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Kesting, Tobias
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Manschwetus, Uwe
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Reinecke, Candy
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Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
Industrial marketing management : the international journal for industrial and high-tech firms
82
The journal of business & industrial marketing
47
Journal of business-to-business marketing
23
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
8
Journal of strategic marketing
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Journal of business research : JBR
6
Gabler Edition Wissenschaft
5
Journal of the Academy of Marketing Science
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Marketing intelligence & planning
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Business-to-Business-Marketing
3
Handbook of business-to-business marketing
3
Journal of customer behaviour
3
Journal of marketing
3
Journal of marketing communications
3
Lehrbuch
3
Berichte aus der Betriebswirtschaft
2
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
2
Harvard-Business-Manager : das Wissen der Besten
2
Journal for international business and entrepreneurship development
2
Journal of marketing research : JMR
2
Journal of personal selling & sales management
2
Naše gospodarstvo : NG
2
Neue betriebswirtschaftliche Forschung : Nbf
2
Schriftenreihe angewandtes B2B-Marketing
2
Springer eBook Collection
2
SpringerLink / Bücher
2
Technischer Vertrieb
2
Technological economics
2
The journal of personal selling & sales management : JPSSM
2
Wiley series on marketing management
2
Administrative Sciences : open access journal
1
Advanced digital marketing strategies in a data-driven era
1
Advances in services marketing
1
Amfiteatru economic : an economic and business research periodical
1
Analyzing the strategic role of social networking in firm growth and productivity
1
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ECONIS (ZBW)
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Kommunikationsaspekte hybrider Wertschöpfung auf B-to-B-Märkten am Beispiel des Performance Contracting
Kesting, Tobias
- In:
Business-to-Business-Kommunikation : neue Entwicklungen …
,
(pp. 363-380)
.
2012
Persistent link: https://www.econbiz.de/10009665584
Saved in:
2
Die Fachzeitschrift in der B-to-B-Kommunikation
Reinecke, Candy
;
Höft, Uwe
- In:
Business-to-Business-Kommunikation : neue Entwicklungen …
,
(pp. 57-88)
.
2012
Persistent link: https://www.econbiz.de/10009665625
Saved in:
3
Kommunikationsstrategien und -instrumente für Vertrauens- und Erfahrungsgüter
Manschwetus, Uwe
- In:
Business-to-Business-Kommunikation : neue Entwicklungen …
,
(pp. 37-55)
.
2012
Persistent link: https://www.econbiz.de/10009665628
Saved in:
4
Instrumente der B-to-B-Kommunikation
Fuchs, Wolfgang
- In:
Business-to-Business-Kommunikation : neue Entwicklungen …
,
(pp. 13-35)
.
2012
Persistent link: https://www.econbiz.de/10009665631
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