//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Theorie"
~person:"Agarwal, James"
~person:"Bauer, Hans H."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Business-to-consumer marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Theorie
Consumer goods marketing
4
Konsumgütermarketing
4
Deutschland
3
Germany
3
Advertising effects
2
Handelsmarketing
2
Retail marketing
2
Sales promotion
2
Theory
2
Verkaufsförderung
2
Werbewirkung
2
B-to-B-Marketing
1
Beziehungsmarketing
1
Business-to-business marketing
1
Classification
1
Consumer behaviour
1
Klassifikation
1
Konsumentenverhalten
1
Konsumgüterindustrie
1
Kundentyp
1
Lebensstil
1
Lifestyle
1
Market segmentation
1
Marketing
1
Marktsegmentierung
1
Relationship marketing
1
Sales-promotion
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
German
1
English
1
Author
All
Agarwal, James
Bauer, Hans H.
Ahlert, Dieter
11
Borchert, Margret
3
Borchert, Stefan
3
Hennig-Thurau, Thorsten
3
Hildebrandt, Lutz
3
Olbrich, Rainer
3
Bagusat, Ariane
2
Bodenstein, Gerhard
2
Boha, Julian
2
Bolz, Joachim
2
Bruhn, Manfred
2
Bundschuh, Bernd Jürgen
2
Decker, Reinhold
2
Gegenmantel, Rolf
2
Gierl, Heribert
2
Görtz, Gunnar
2
Heydt, Andreas von der
2
Jenner, Thomas
2
Klapper, Daniel
2
Kranz, Marcel
2
Litzinger, Dieter
2
Lutzky, Christian
2
Meffert, Heribert
2
Reinke, Bodo
2
Röhle, Matthias
2
Schröder, Hans-Ulrich
2
Soll, Jan Henrik
2
Volkmer, Stefan
2
Wagner, Udo
2
Walsh, Gianfranco
2
Weber, Adelheid
2
Andres, Nils
1
Bagschik, Thorsten
1
Bahrami, Kourosh
1
Belz, Frank Martin
1
Berthold, Jörg
1
Boch, Sonja
1
Bodell, Richard
1
more ...
less ...
Published in...
All
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Customer relationship marketing : theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
2
Nutzen und Probleme des Lifestyle-Konzepts für das Business-to-Consumer-Marketing
Bauer, Hans H.
;
Sauer, Nicola E.
;
Müller, Verena
-
2003
Persistent link: https://www.econbiz.de/10001790188
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->