//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Theory"
~type:"book"
~type_genre:"Fallstudie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Business-to-consumer marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Theory
Consumer goods marketing
7
Konsumgütermarketing
7
Deutschland
4
Germany
4
B-to-B-Marketing
2
Beziehungsmarketing
2
Business-to-business marketing
2
Innovation management
2
Innovationsmanagement
2
Produktentwicklung
2
Relationship marketing
2
Theorie
2
Betriebliches Informationssystem
1
Brand management
1
Business intelligence system
1
Business model
1
Business network
1
Consumer goods
1
Consumer goods industry
1
Cross Selling
1
Customer analysis
1
Decentralization
1
Design Thinking
1
Designation of origin
1
Dezentralisierung
1
Electronic data interchange
1
Elektronischer Datenaustausch
1
Employee suggestion system
1
Geschäftsmodell
1
Herkunftsbezeichnung
1
Innovation diffusion
1
Innovationsdiffusion
1
Innovationsprozess
1
Kommunikation
1
Konsumgüter
1
Konsumgüterhandel
1
Konsumgüterindustrie
1
Konsumgüterwirtschaft
1
Kundenanalyse
1
more ...
less ...
Type of publication
All
Book / Working Paper
Type of publication (narrower categories)
All
Fallstudie
Hochschulschrift
75
Thesis
70
Bibliografie enthalten
32
Bibliography included
32
Graue Literatur
20
Non-commercial literature
20
Arbeitspapier
10
Working Paper
10
Collection of articles of several authors
7
Sammelwerk
7
Aufsatzsammlung
6
Handbook
3
Handbuch
3
Case study
2
Bibliografie
1
Festschrift
1
Forschungsbericht
1
more ...
less ...
Language
All
German
2
Author
All
Lüthje, Christian
1
Weber, Stephan Maria
1
Weber, Stephan-Maria
1
Published in...
All
Basler Schriften zum Marketing
1
Betriebswirtschaftslehre für Technologie und Innovation
1
DUV / Wirtschaftswissenschaft
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Kundenorientierung im Innovationsprozess : e. Untersuchung der Kunden-Hersteller-Interaktion in Konsumgütermärkten
Lüthje, Christian
-
2000
Persistent link: https://www.econbiz.de/10013429615
Saved in:
2
Netzwerkartige Wertschöpfungssysteme : Informations- und Kommunikationssysteme im Beziehungsgeflecht Hersteller-Handel-Serviceanbieter ; mit Fallbeispielen
Weber, Stephan-Maria
-
1999
Persistent link: https://www.econbiz.de/10001369312
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->