//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Systematic review"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Business-to-consumer marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
1
Brand management
1
Consumer goods marketing
1
Inter-firm cooperation
1
Konsumgütermarketing
1
Markenführung
1
Unternehmenskooperation
1
Welt
1
Werbewirkung
1
World
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Systematic review
Article in journal
171
Aufsatz in Zeitschrift
171
Hochschulschrift
144
Thesis
127
Aufsatz im Buch
95
Book section
95
Graue Literatur
82
Non-commercial literature
82
Bibliografie enthalten
48
Bibliography included
48
Arbeitspapier
41
Working Paper
41
Collection of articles of several authors
32
Sammelwerk
32
Aufsatzsammlung
19
Case study
17
Fallstudie
17
Handbook
6
Handbuch
6
Guidebook
4
Ratgeber
4
Lehrbuch
3
Bibliografie
2
Conference proceedings
2
Interview
2
Konferenzschrift
2
Mehrbändiges Werk
2
Multi-volume publication
2
Advisory report
1
Amtliche Publikation
1
Collection of articles written by one author
1
Fallstudiensammlung
1
Festschrift
1
Forschungsbericht
1
Gutachten
1
Market information
1
Marktinformation
1
Reprint
1
Sammlung
1
more ...
less ...
Language
All
German
1
Author
All
Helmig, Bernd
1
Huber, Jan-Alexander
1
Published in...
All
Working papers / Faculté des Sciences Economiques et Sociales, Université de Fribourg
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Co-Branding als Markenstrategie : ein State of the art
Huber, Jan-Alexander
;
Helmig, Bernd
-
2003
Persistent link: https://www.econbiz.de/10001798072
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->