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person:"Draganska, Michaela"
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Search: subject_exact:"Business-to-consumer marketing"
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Bargaining power
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Competitive strategy
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Consumer goods marketing
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Konsumgütermarketing
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Verhandlungsmacht
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Vertriebsweg
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Draganska, Michaela
Ahlert, Dieter
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Ahmed, Zafar U.
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A larger slice or a larger pie? : an empirical investigation of bargaining power in the distribution channel
Draganska, Michaela
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003783500
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A larger slice or a larger pie? : An empirical investigation of bargaining power in the distribution channel
Draganska, Michaela
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003719975
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