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isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Consumer behaviour"
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Consumer behaviour
Audioprodukt
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Apple Computer Inc.
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Brand image
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
Journal of retailing and consumer services
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Music consumption : lifestyle choice or addiction
Cockrill, Antje
;
Sullivan, Margaret
;
Norbury, Heather L.
- In:
Journal of retailing and consumer services
18
(
2011
)
2
,
pp. 160-166
Persistent link: https://www.econbiz.de/10008938713
Saved in:
2
Ein kleiner Kasten verändert den Musikmarkt: das Erfolgsgeheimnis des iPod
Strätling, Thomas
;
Weinen, Ralf
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
2
,
pp. 36-51
Persistent link: https://www.econbiz.de/10003502727
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