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~person:"Hadwich, Karsten"
~person:"Van den Poel, Dirk"
~subject:"Kundenwert"
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Search: subject_exact:"CRM (Customer Relationship Management)"
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Kundenwert
Beziehungsmarketing
57
Relationship marketing
57
Consumer behaviour
10
Konsumentenverhalten
10
Customer value
9
Theorie
8
Theory
8
Forecasting model
7
Prognoseverfahren
7
Customer integration
5
Customer satisfaction
5
Kundenintegration
5
Kundenzufriedenheit
5
Management information system
5
Management-Informationssystem
5
Betriebliche Wertschöpfung
4
Call centre
4
Callcenter
4
Classification
4
Computer-assisted marketing
4
Customer analysis
4
Data Mining
4
Data mining
4
Deutschland
4
Dienstleistungsqualität
4
Germany
4
IT-gestütztes Marketing
4
Klassifikation
4
Kundenanalyse
4
Service quality
4
Value creation
4
Advertising effects
3
Decision tree
3
Dienstleistungsmanagement
3
E-Mail
3
E-mail
3
Entscheidungsbaum
3
Estimation
3
Financial services
3
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5
German
4
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Hadwich, Karsten
Van den Poel, Dirk
Kumar, V.
32
Madhani, Pankaj M.
14
Eggert, Andreas
11
Verhoef, Peter C.
10
Bruhn, Manfred
9
Fader, Peter
9
Günter, Bernd
9
Heinonen, Kristina
9
Helm, Sabrina
9
Ko, Eunju
8
Bauer, Hans H.
7
Gil Saura, Irene
7
Krafft, Manfred
7
Neslin, Scott A.
7
Reinartz, Werner J.
7
Venkatesan, Rajkumar
7
Wiesel, Thorsten
7
Frow, Pennie
6
Gallarza, Martina G.
6
Georgi, Dominik
6
Kim, Kyung Hoon
6
Lehmann, Donald R.
6
Petersen, J. Andrew
6
Saarijärvi, Hannu
6
Skiera, Bernd
6
Strandvik, Tore
6
Albadvi, Amir
5
Baesens, Bart
5
Bradlow, Eric T.
5
Gupta, Sunil
5
Haenlein, Michael
5
Hammerschmidt, Maik
5
Kleinaltenkamp, Michael
5
Lemon, Katherine N.
5
Leone, Robert P.
5
Maas, Peter
5
Matzler, Kurt
5
Payne, Adrian
5
Peppers, Don
5
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Dienstleistungscontrolling
1
Handbuch Kundenbindungsmanagement
1
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
1
Journal of business research : JBR
1
Journal of marketing
1
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ECONIS (ZBW)
9
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1
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
2
Employee customer equity orientation : an empirical analysis of its determinants and consequences
Hadwich, Karsten
;
Munk, Steffen
;
Braun, Corina
;
Bothe, …
- In:
Die Unternehmung : Swiss journal of business research …
71
(
2017
)
1
,
pp. 3-29
Persistent link: https://www.econbiz.de/10011720140
Saved in:
3
Kundenwert als Steuerungsgröße des Kundenbindungsmanagements
Bruhn, Manfred
;
Hadwich, Karsten
;
Georgi, Dominik
- In:
Handbuch Kundenbindungsmanagement
,
(pp. 703-722)
.
2010
Persistent link: https://www.econbiz.de/10003929157
Saved in:
4
Benefits of quantile regression for the analysis of customer lifetime value in a contractual setting : an application in financial services
Benoit, Dries F.
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003815917
Saved in:
5
Data augmentation by predicting spending pleasure using commercially available external data
Baecke, Philippe
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936802
Saved in:
6
Customer equity management as formative second-order construct
Bruhn, Manfred
;
Georgi, Dominik
;
Hadwich, Karsten
- In:
Journal of business research : JBR
61
(
2008
)
12
,
pp. 1292-1301
Persistent link: https://www.econbiz.de/10003784943
Saved in:
7
Kundenwertmanagement : Konzepte, Strategien und Massnahmen in der Praxis
Bruhn, Manfred
;
Georgi, Dominik
;
Hadwich, Karsten
- In:
Customer Relationship Management : neue …
,
(pp. 51-62)
.
2008
Persistent link: https://www.econbiz.de/10003644166
Saved in:
8
Ansatzpunkte des Customer Value Managements
Bruhn, Manfred
;
Hadwich, Karsten
;
Georgi, Dominik
- In:
Handbuch Kundenbindungsmanagement : Strategien und …
,
(pp. 713-732)
.
2008
Persistent link: https://www.econbiz.de/10003597799
Saved in:
9
Implementierung des Kundenwertmanagements - Modellierung und Anwendungsbeispiel
Bruhn, Manfred
;
Hadwich, Karsten
;
Georgi, Dominik
- In:
Dienstleistungscontrolling
,
(pp. 351-368)
.
2005
Persistent link: https://www.econbiz.de/10003302063
Saved in:
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