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type_genre:"Arbeitspapier"
~person:"Baecke, Philippe"
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Search: subject_exact:"CRM (Customer Relationship Management)"
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Beziehungsmarketing
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Relationship marketing
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Computer-assisted marketing
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Consumer behaviour
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Customer acquisition
2
Customer analysis
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IT-gestütztes Marketing
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Automotive industry
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Baecke, Philippe
Van den Poel, Dirk
27
Homburg, Christian
16
Bauer, Hans H.
15
Piller, Frank T.
9
Bayón, Tomás
8
Murphy, Brian B.
7
Wangenheim, Florian von
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Burmann, Christoph
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Degryse, Hans
6
Levy, Daniel C.
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Spiller, Achim
6
Young, Andrew T.
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Elhauge, Einer
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Hammerschmidt, Maik
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Helmig, Bernd
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Leimstoll, Uwe
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Maguiness, Paul
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Neslin, Scott A.
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Odekerken-Schröder, Gaby
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Oehler, Andreas
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Pescott, Chris
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Sudhir, K.
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Zaugg, Alexandra Daniela
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Aflaki, Sam
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Alioski, Adrian
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Ascarza, Eva
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Bouckaert, Jan
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Corsten, Hans
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Enke, Margit
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Helm, Roland
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Hoyer, Wayne D.
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Netzer, Oded
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Ormrod, Robert P.
4
Paulssen, Marcel
4
Popescu, Ioana
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Rudanko, Leena
4
Schwab, Pierre-Nicolas
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Singh, Ramendra
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
4
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ECONIS (ZBW)
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Improving customer acquisition models by incorporating spatial autocorrelation at different levels of granularity
Baecke, Philippe
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009667713
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2
Including spatial interdependence in customer acquisition models : a cross-category comparison
Baecke, Philippe
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009560554
Saved in:
3
Improving purchasing behavior predictions by data augmentation with situational variables
Baecke, Philippe
;
Van den Poel, Dirk
-
2010
Persistent link: https://www.econbiz.de/10008821739
Saved in:
4
Data augmentation by predicting spending pleasure using commercially available external data
Baecke, Philippe
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936802
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