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~person:"Esch, Franz-Rudolf"
~subject:"Brand"
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Strategie und Technik des Automobilmarketing
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Wachstumsstrategien in neuen Märkten
Knörle, Christian
;
Esch, Franz-Rudolf
- In:
Strategie und Technik des Automobilmarketing
,
(pp. 379-408)
.
2013
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