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~subject:"Consumer goods marketing"
~type_genre:"Thesis"
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Trade marketing, category management and shopper marketing : organizational trends in consumer goods marketing and sales
Schmutzler, René
-
2016
Persistent link: https://www.econbiz.de/10011535038
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2
Akquisitorische Distributionskonzepte von Konsumgüterherstellern in elektronischen Märkten : Handlungsempfehlungen unter besonderer Berücksichtigung von Electronic Category Managem...
Weiche, Jochen Gregor
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001758067
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Category Management aus Herstellersicht : ein Konzept des vertikalen Marketing und dessen organisatorische Implikationen
Hahne, Henric
-
1998
Persistent link: https://www.econbiz.de/10000666736
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